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A pen name, also called nom de plume, is a pseudonym used by a writer. Put another way, it’s any name other than your real name you adopt for marketing purpose. A pen name is a powerful marketing tool. Use wisely and you may reap its many rewards.

So, what’s in a pen name? Why do you need one?

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What’s In It For You?

The Pill Gates Profit Principles breaks your mold of thinking that selling digital products is the only way to succeed online. You get a healthy dose of pointers you can apply to make a business profitable.